The Evolution of the Format for Physics of Thin Films

It is crucial that a scholarly journal develop over time to adapt to the advancing needs and demands of its readers. Every change, though not always drastic, should be an attempt to improve the quality of information provided and expand on research already published. Physics of Thin Films is a highly technical journal that publishes in-depth research in the field of physics, and as with most technical journals, it has experienced many alterations from its original volume in 1963. The overall objective behind the changes in the articles is to provide a clearer and more effective layout, thus giving the audience a better understanding of the information provided.

Identification With the Need to Achieve

While flipping through the pages of Seventeen, among the numerous makeup, fashion and perfume advertisements, a half-page ad caught my eye. It was in split-screen format with a cool blue background. On the left stood a grim-faced girl who had just stepped off a yellow school bus full of rowdy children and a screaming driver. In one arm she held two, hefty schoolbooks and in the other was an overloaded backpack. Her nothing-but-average appearance consisted of an unflattering, black and white, patterned school dress, tightly buttoned up to her neck, a matching headband, and long, white socks pulled up to her knees. The sky was dim, gray and cloudy.